Andrés Velencoso as the new face of the H.E. by MANGO
Barcelona, 10 January 2013 – This morning in Madrid MANGO presented the international model Andrés Velencoso as the new face of the H.E. by MANGO brand. The model is taking over from his predecessor Gerard Piqué and will be the new ambassador of the brand for the Spring/Summer 2013 season.
Regarding his collaboration with MANGO, Andrés commented: “It is a Catalan and Spanish brand that works with the best professionals, and is huge worldwide. It has been a pleasure to work with MANGO and to become its new face”. About the photo shoot, Andrés said: “I had a great time, it was a really amusing shoot and I loved the scenario they recreated.”
On his recent appearance in the film “Fin”, the model explained: “It was a really nice experience but very tough; I really admire anyone who works in acting. I realised one of my dreams”.
As for his private life, he would only say: “I love everything about my partner. I would love to start a family, just like anyone else”.
Since featuring in the Louis Vuitton advertising campaign alongside Jennifer López in 2003, the Spanish top model, who has just made his film debut in the film Fin, has not stopped working, posing for the most acclaimed fashion photographers all over the world.
Success and professionalism were the basic qualities which led to Andrés becoming the ambassador for the brand. He perfectly embodies the type of man H.E. by MANGO wishes to dress: a young man, with a carefree personality and his own style, the Director of Public Relations, Ninona Vila, commented.
The photo shoot of the new campaign, which took place in Barcelona in mid-November, was directed by the photographer Mariano Vivanco. The styling was done by the MANGO team, while Sonia Pena was responsible for make-up and hair styling. This season, the menswear brand has again opted for an advertising strategy using CLPs. The advertising campaign will be launched in late February in markets including Spain, Germany, France, Switzerland and Turkey.
H.E. by MANGO was created in 2008 to offer men a contemporary and modern men’s fashion range. Its style is based on updating the classics by giving them the required touch of fashion, adapting the trends to a simple, everyday and urban style. The brand, present in 27 countries, has 96 stores in countries such as Spain, Germany, France and Russia, among others, and plans to open 30 new stores during 2013.
Photographer: Bernardo Paz.