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It’s Official – The 12 Best Selling Toys this Christmas!


Classics, Collectables and Licenses Dominate the Dreamtoys 2016 list

A new app is launched to enable consumers to easily discover the whole list

LONDON 9th November 2016: The 2016 Dreamtoys Top Toy list predicts the biggest selling toys this Christmas and it’s a mixture of well-loved brands and the increasingly popular collectable ranges that dominate the must-have list this year.

“The 2016 Top 12 list is incredibly diverse, with familiar names appearing alongside some clever innovations that will ensure these toys will be on Christmas wish lists up and down the country. It’s also great to see that, in these uncertain times, this is a very affordable DreamToys list,” commented Gary Grant, Chair of the DreamToys selection committee.

Grant added, “The one unifying thing that I see in the DreamToys selection this year is a sense of real family fun at the heart of many of the toys represented. I’m sure that’s what many families are looking for this year, great value toys and games that all the family can play.

To make things easier for consumers this year we’re launching the Dreamtoys app, so everyone can find the perfect toy from the whole list with the swipe of a finger. It couldn’t be easier.”

Decided by a panel of leading toy retailers in the UK, DreamToys is the most accurate and authoritative predictive list available, and provides consumers with expert insight into what will be the most popular toys this Christmas.

Nerf N-Strike Elite Hyperfire and Hot Wheels Ultimate Garage bring familiar names to the list while film and TV licenses are represented by Thomas & Friends TrackMaster Sky-High Bridge Jump, Star Wars Rebel U-Wing Fighter and Paw Patrol Air Patroller.

The recently launched Hatchimals and Snuggles My Dream Puppy highlight the increasing creativity within the growing interactive toy market while Shopkins Chef Club Hot Spot Kitchen highlights the collectables, a driving force for the toy market.

Lego is also represented by the Friends Amusement Park Roller Coaster whilst the SelfieMic from Worlds Apart will satisfy all the budding talent show hopefuls of tomorrow.

Finally, Speak Out and Silly Sausage, provide family fun and will bring laughs to the dinner table this Christmas.

Frederique Tutt, global industry analyst for The NPD Group confirms: “Analysis of the top selling toys this year shows the sheer variety of concepts driving the sector – from low-priced collectables to entertainment-driven hot toys. We’re forecasting a very merry Christmas for the toy industry – expecting annual sales to reach 400 million toys for the first time ever which will potentially see the industry achieve an all-time record high in 2016, going over the £3.3bn mark.”

The full Top 12 list is as follows: (in no particular order; all prices quoted are RRPs)

Shopkins Chef Club Hot Spot Kitchen Flair Leisure Products 24.99

Snuggles My Dream Puppy Character Options 49.99

Nerf N-Strike Elite Hyperfire Hasbro 49.99

Speak Out Hasbro 19.99

Silly SausageJoSilly Sausage19.99

Friends Amusement Park Roller Coaster Lego 89.99

Star Wars Rebel U-Wing Fighter Lego 69.99

Hot Wheels Ultimate Garage Mattel 89.99

Thomas & Friends TrackMaster Sky-High Bridge Jump Mattel 99.99

Hatchimals Spin Master Toys 59.99

Paw Patrol Air Patroller Spin Master Toys 39.99

SelfieMic Worlds Apart 19.99

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