WORLD’S BIGGEST EASTER EGG HUNT GOES NATIONWIDE
Kids TV favourites and top artists join in The Lindt Big Egg Hunt in the run up to Easter 2013
More than 100 giant Easter eggs are being hidden in cities across the UK (Tuesday 12th February-Monday 1st April) as part of ‘The Lindt Big Egg Hunt’ – an incredible event challenging the public to take on the world’s biggest Easter egg hunt while raising vital funds for leading children’s charity, Action for Children.
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The two and-a-half-foot high fibreglass eggs have been designed by leading artists and designers including Sam Taylor-Johnson (formerly Taylor-Wood), Alexis Harding, Billy Childish and Michael Petry – and feature some of the UK’s best-loved children’s characters including Peter Rabbit, Peppa Pig, Moshi Monsters, SpongeBob SquarePants, Thomas the Tank Engine and Ben 10.
This year, the eggs will tour the UK, from London to Birmingham, Liverpool, Manchester, Glasgow and back to London in time for Easter. For even more magic and family fun, Lindt will be rewarding busy hunters by giving out thousands of Lindt Gold Bunnies and Lindor truffles – delicious reasons to join in the egg hunting fun.
The hunt captured the imagination of the country last year when it landed in London for six weeks – setting two Guinness World Records, raising over £1 million for charity and engaging more than one million people.
All money raised from the hunt will go directly to Action for Children, which runs over 600 services across the UK, supporting more than 250,000 children, young people, parents and carers each year.
Action for Children’s Chief Executive, Dame Clare Tickell, said: “The Lindt Big Egg Hunt is a magical event for families, locals and tourists alike to enjoy the age-old Easter egg hunt tradition – on a huge scale and with a modern twist, as a giant exhibition of modern art. It’s an incredible way to bring people together in a spirit of fun and adventure while raising money for some of the most vulnerable children across the country.”
Annabelle Delorme, Marketing Director at Lindt added: “We are delighted to be supporting Action for Children with The Lindt Big Egg Hunt, a great way to raise money for this very worthy charity. Lindt believes in the magic of families which is why the iconic Lindt Gold Bunny will be hopping across the UK to help out busy hunters, offering up tasty treats and fantastic chocolate prizes. So hop down to your local event, have some fun and help support this fantastic cause.”
Bev Churchill, Brand Director, Covent Garden, said: For the second year in a row, we’re delighted that The Big Egg Hunt is returning to Covent Garden, with its eclectic mix of creations from some of London’s most admired artists. The eggs won over the neighbourhood in 2012 with their whimsical designs and we look forward to seeing the Piazza brimming with 2013’s bespoke creations.
Hunters can find out more about the individual eggs and their artists, bid for them in an online auction and enter a grand competition via mobile phone – for a chance to win 100 prizes of a year’s supply of Lindt chocolate. Egg Hunters are also invited to text the word EGG to 70123 to donate £3 to Action for Children.
To enter the grand competition, hunters have to find the special Humpty Dumpty egg and follow instructions on his plinth. One lucky winner will be chosen each day from a random draw to win a year’s supply of delicious Lindt chocolate, to share with friends and family. One hundred years’ worth of chocolate has to be won so get busy hunting.
For more information about the hunt, visit The Lindt Big Egg Hunt website atthebigegghunt.co.uk or follow on twitter: @bigegghuntuk.